Frequently-asked questions


What do I get when I enroll?

When you enroll in Social Media Writing 101, you’ll get instant access to 12 short-and-sweet social media copywriting instructional videos that will teach you everything you need to know to write more effective and engaging social media copy. Each lesson is focused on either a fundamental skill (the big-picture stuff) or strategies and specifics (tips, tricks, workarounds, etc.).

You’ll also get seven one-page PDFs to help you get your entire social media strategy moving in the right direction, as well as an editable social media calendar/planner.

Plus, as soon as you register, you’ll be invited to the exclusive Caption Camp Facebook group where you have direct access to me, as well as all the brain power in the Caption Camp community. (This was archived when I retired the course.)

And because everyone has a different learning style, I’ve also included a full transcript with each video lesson — so you don’t even have to take notes!



But can't I find all of this social media writing instruction online for free by googling and reading a bunch of articles, blog posts, and ebooks?

Yes! I’m sure you could do that. But do you really want to? And will you actually do it? If so, go for it! The beauty of this course, however, is that you don’t have to search or weed through anything to get the information you need. I’ve distilled 20 years of writing and marketing experience down to an hour of video content and a handful of documents that will teach you everything you need to know to write more effective and engaging social media copy. And I won’t waste your time with the stuff you don’t need.


When does the course start and finish?

The course launches May 1, 2019 and never ends! It is a completely self-paced online course — you decide when you start and when you finish. But if you want to sit down and do it all at once, that’s totally doable!


How long do I have access to the course?

How does forever sound? (Okay, maybe a little daunting?) How about “lifetime access?” After enrolling, you have unlimited access to this course for as long as you like — across any and all devices you own. As an added bonus, I’ll update the supplemental docs as needed (hey, technology is always evolving), so you can come back and download updated versions whenever you need.


Why should I pay you for this "short" course?

I know, I know. I mention “short and sweet” a lot, don’t I? That’s because I’ve worked really hard to condense nearly two decades of professional writing and digital marketing experience into a course that won’t overwhelm you, but will teach you everything you need to know to write more effective, engaging social media captions. And I’ve put a lot of the stuff that isn’t exactly social media copywriting-related into a handful of helpful docs (like Getting Started with Social Media Strategy) you can reference at any time, forever. 

Plus, I once paid somebody a bunch of money for a course and there were so many lessons and they were soooooo long, I never made it to the end. The important points got lost in all the chatter, and I didn’t even get my money’s worth because I never had time to finish watching all the videos. I don’t want that to happen to you! You’ll be able to learn what you need to learn and put it into action RIGHT AWAY!

And, hey, if Tim Ferriss can do an entire week’s worth of work in four hours, Emily Farris (different spelling; no relation) can teach you how to write a better paragraph in one hour. 



Can I get a free sample before I give you all my money?

Of course! In fact, you can have two.

The first is the intro video to Social Media Writing 101, which you can watch here, and here, and here, and here. You can also get my download, Pause Before You Post: 10 Tips for Avoiding Social Media Blunders, for free here. 

Want even more? Be sure to follow me on Facebook and Instagram, where I’ll announce free webinars and share links to my blog posts (once I get that blog going, that is).



Why are you qualified to teach this course?

I’ve been writing professionally for nearly 20 years, and copywriting social media content for brands since 2009. Over the past few years, I’ve shifted to consulting, which included advising other people how to do a better job of managing their social media. And you know what? I realized I like teaching as much as I like doing, and I’m pretty damn good at it, too!

You can read more about my credentials here.


I don't have $249 right now but I really want to access this course today. Can I make payments?

Hey, I’ve been there. That’s why I offer the option to pay all at once or make two payments of $129 at checkout. This course is now retired (which means I’m no longer managing the course or the community, or updating any components) and now you can get it for just $69.


What if I'm unhappy with the course?

What? Never! But obviously, I want you to feel good about enrolling in my course. If you’re unsatisfied with your purchase, contact me within the first 30 days and let me know what you found unsatisfactory, and I’ll be happy to work out a refund. Because the course is now on clearance pricing, no refunds will be offered. 

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